The post-pandemic years have been tough for mobile gaming, but casual games are evolving rapidly to adapt to a shifting market.
 
From new UA strategies to in-game features that target engagement to strategies to maximize monetization,  Liftoff’s new Casual Gaming Apps Report highlights the must-know trends to drive revenue and engage your audience in 2024. 
 
Discover insights including:

UA cost and ROAS benchmarks for casual games by genre, region, and month 
The latest genre and feature innovations in casual games identified by GameRefinery analysts
The top live event trends supercharging revenue and stickiness for mobile games
The must-know in-app monetization strategies implemented in the top casual games